Children play where they want and now you can see where they play.
The campaign for the 360-degree camera, as part of the “Intelligent Drive” program from Mercedes-Benz, advertises the safety system in an impressive way.
A special STOP TRICK VISUALITY
We see an animated story of child-like chalk drawings on a street's tarmac. A girl's voice tells us a a story of a fairy and her flying horse who go on an adventure. We are drawn into the fantastic journey. Just as we get comfortable we are suddenly jolted out of our thoughts as the scenery changes from chalk drawings to reality and we see a girl looking into the camera. We realise that the animation was created by driving backwards and recording the girl's different chalk drawings with Mercedes-Benz 360°-Camera. Thanks to the camera and Mercedes-Benz Intelligent Drive system the car stopped in front of the girl. Children play where they want. Mercedes-Benz Intelligent Drive sees where they play.
To endorse the camera as the latest premium offering from the brand and make the campaign catch the eye of the customers in an impactful, yet subtle way, keeping in line with the brand image, Mercedes Benz took billboards as a part of their OOH media plan.
I AM NOTHING WITHOUT A GREAT TEAM:
Director: Alex Feil
Chief Creative Officer: Goetz Ulmer
Creative Director: Jonas Keller
Art Director: Pia Mader
Art Director: Raphael Schils