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Last day

BMW

How BMW bid farewell to Dieter Zetsche

In a clip distributed on BMW's Twitter feed and YouTube, a camera follows a Zetsche lookalike -- complete with signature walrus mustache and rimless spectacles -- around on his last day at work.

THE STORY

There's Zetsche handing in his work badge at the front desk, bidding farewell to employees in the lobby with a few selfies, before being whisked back home by a chauffeured black Mercedes-Benz S-class sedan.After the car drops him off and leaves, Zetsche sneaks into the double garage, only to emerge at the wheel of a flaming-orange open-top BMW i8 sports car to drive off his compound. The caption: Free at Last.

HONOR THE BIGGEST COMPETITOR
The clip ends with a note of gratitude, saying "Thank you, Dieter Zetsche, for so many years of inspiring competition," followed by the BMW emblem and the automaker's slogan: Sheer Driving Pleasure.

THE REACTION
The Daimler press department thanked the competition quickly for the greetings from BMW.

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TRANSFORMATION
The actor Simon Licht portrayed the Zetsche doppelganger so convincingly, reports BMW press "that even in our house some people asked when we played the film for them for the first time how we had managed to win Mr. Zetsche personally for the spot ”.

PRESS

FAZ
BLOOMBERG
REPUBLICWORLD
LEADERSNET

CNBC

FINANCIALEXPRESS

INDIANEXPRESS
THESOUTHAFRICAN
HORIZONT


 

MARKETING-INTERACTIVE
STERN

TOPSPEED

N-TV
ABENDZEITUNG
DRIVING

HUFFINGTON POST

FORMEL1
 

I'M NOTHING WITHOUT A GREAT TEAM:

EXECUTIVE CREATIV DIRECTOR: Max Lederer
GROUP CREATIV DIRECTOR:  David Leinweber

CREATIV DIRECTOR: Erik Höhn
CLIENT SERVICE DIRECTOR: Jan Anderssen

DIRECTOR: Marc Schoelermann
PRODUCTION: Hochkant

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