Last day
BMW
How BMW bid farewell to Dieter Zetsche
In a clip distributed on BMW's Twitter feed and YouTube, a camera follows a Zetsche lookalike -- complete with signature walrus mustache and rimless spectacles -- around on his last day at work.
THE STORY
There's Zetsche handing in his work badge at the front desk, bidding farewell to employees in the lobby with a few selfies, before being whisked back home by a chauffeured black Mercedes-Benz S-class sedan.After the car drops him off and leaves, Zetsche sneaks into the double garage, only to emerge at the wheel of a flaming-orange open-top BMW i8 sports car to drive off his compound. The caption: Free at Last.
HONOR THE BIGGEST COMPETITOR
The clip ends with a note of gratitude, saying "Thank you, Dieter Zetsche, for so many years of inspiring competition," followed by the BMW emblem and the automaker's slogan: Sheer Driving Pleasure.
THE REACTION
The Daimler press department thanked the competition quickly for the greetings from BMW.
