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Be the one who dares.


Maximising the synergy between creation and media

The BMW X2 campaign  is using a range of new digital communications channels to reach BMW fans around the world, in line with the brand’s new focus on a more youthful “Sheer Driving Pleasure”.


Audience Analysis

Target audience analysis was a central component to the BMW X2 marketing strategy, as it gave BMW an informed view of who their audiences are and who their audiences are not. Different Data Analytics offered Audiences, which delved deeper into who their audiences are. It looked at a person’s lifestyle and interests to get a sense of their identity and habits.

An intelligent high-tech experience
The campaign is taking a noticeably younger, fresher approach, with a new tonality that explores unexpected channels.