The rapper TUA turned the official music video for his song into a call to donate to Sea-Eye.
In the video, TUA symbolically plays a shipwrecked refugee. As the refugees around him drown, the video's sound drowns out the words and melody, swallowed up by a merciless sea, until nothing remains but silence.
In the summer of 2019, sea rescue charity Sea-Eye couldn’t run any missions due a lack of funds. Sea-Eye was looking for a zero-cost, emotional call for donations that would generate revenue and raise awareness regardless of daily news reporting on refugees. It decided to turn Berlin-based music artist TUA’s When I Have To Go into an emotional donation call. With the original song, Tua processed his father's death. With the topic of sea rescue, he gives the haunting lyrics a different, broader meaning.
"The fact that people are dying fleeing in the Mediterranean and Europe has been relying on civilian organizations like Sea-Eye for four years makes me angry.
The SEA-EYE 4 is to come to the assistance of humans as soon as possible in the hardest hours of their lives. But to accomplish this, we still need donations for the equipment for the rescue ship:
I'M NOTHING WITHOUT A GREAT TEAM:
Creative Director: Erik Höhn, Joachim Kortlepel, Julian Krohn
Copywriter: Erik Höhn, Lars Grübler
Director of Photography: Benedikt Hugendubel
Film Director: Eric van den Hoonaard
Agency Producer: Johannes Haverkamp
Production Company: Sterntag Film GmbH
Sound Designer: Nicholas Nowottny German Wahnsinn GmbH
Executive Producer: Maik Siering
Produce:r Johannes Wöpkemeier
Group Client Service Director: Jan Anderßen
Music Consultant: Maria Buschuew