The power of reconnecting through nature
In this campaign, Montblanc is highlighs the importance of reconnecting with nature via adventure and exploration in an every-day outdoorsy way.
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The concept is an extension of the brand’s adventure philosophy begun two years ago when it unveiled watches perfect for outdoor hikes and climbs, especially the beloved 1858 Geosphere and chronograph watches.
For the campaign "The Power of Reconnecting Through Nature" fashion photographer Dennis Leupold and musician and songwriter Kristian Matsson venture outside with the 1858 watches. These two individuals are photographed separately outdoors in nature. The idea, according to Montblanc, is to showcase an individual’s journey of self-discovery and place in the world.
A transition from a hectic work day
“It is sometimes easy to get caught up in the intense pace of life and forget that the best way to recalibrate and find focus is to experience the beauty of nature. Any kind of outdoor exploration is a great source of inspiration, contributing to greater creativity, happiness, and inner strength” says Nicolas Baretzki, Montblanc CEO.
One of the most renowned fashion photographers works with leading talents in music and fashion artists such as Rihanna, Chloe Grace Moretz or Margot Robbie. He is always on the road: be it from Los Angeles to London or to New York.
The Tallest Man on Earth
Singer-songwriter Kristian Matsson, whose stage name is The Tallest Man on Earth. This musician, famous for his poetic lyrics and his distinctive voice, also likes to feel nature, be inspired by it, and reconnect with himself.
I'M NOTHING WITHOUT A GREAT TEAM:
Executive Creative Director: Max Lederer
Director: Daniel Gassner, David Leinweber
Copywriter: Daniel Gassner
Art Director: Martin Gspann, Florian Kronenberg
Film Director: Jonas and Julien
Photographer: Cyrill Matter
Agency Producer: Johannes Haverkamp
Production Company: radical media
Produce:r Florian Panier
Client Service Director: Florian Kruse, Myranda Wiederholz