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unwrap

RICOLA

The first throat drop to reveal it’s power while being unwrapped.

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"Unwrap Your Voice" is a marketing campaign for Ricola's cough drops. These throat lozenges are wrapped up in paper, which is printed with different styles of singers, like the rocker, pop star, rapper, punk rocker, and opera singer.

"Unwrap Your Voice" is a marketing campaign for Ricola's cough drops. These throat lozenges are wrapped up in paper, which is printed with different styles of singers, like the rocker, pop star, rapper, punk rocker, and opera singer.

"Unwrap Your Voice" is a marketing campaign for Ricola's cough drops. These throat lozenges are wrapped up in paper, which is printed with different styles of singers, like the rocker, pop star, rapper, punk rocker, and opera singer.

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Disrupt the monotony
There are hundreds of drops available for sore throats. Based on the number of people suffering from it; the product owners have invested a lot of money over the years advertising their particular brands. We all have seen numerous commercials, where a person with a sore throat after having xyz drops is available to speak clearly and with ease. The media archives are overrun with such communications. The same monotony can be found in the print campaigns of various throat drops. 

The packaging is the hero

The wrapped sweet area, instead of showing typical Eucalyptus leaves and cool waves, shows various irritated faces. The twist however comes a little lower. The problem that these drops address is sore throats and the hoarse voices that come as a perk. The face on the packaging continues towards the flow end, where the throat is twisted in order to pack the drops. This is an excellent cliché of the feeling one has with a sore throat. The print campaign shows various packaging on these lines with the tagline, “Unwrap Your Voice”. The strong call to action line and the visuals result in a campaign that is extremely creative yet simple to its core.

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I AM NOTHING WITHOUT A GREAT TEAM:
Art Director: Johannes Riffelmacher
Copywriter: Hannah Haeffner 

Designer: Lars Jakschick, Karina Riehle

Illustrator: Julien Canavezes