The fashion company Tom Tailor started a TV campaign for the first time. Instead of the usual fashion advertising showing current collections to models, the brand's desirability was staged with a twinkle in the eye.
Never underestimate the power of a new collection
The story of the spot "Open Season": In the Adam and Eve costume lurks a pack for the unsuspecting truck driver Jeffrey on in a forest. The object of desire: the brand new spring / summer collection from Tom Tailor, which is in the small truck. 30 naked models, two stunt women and two men hijack the car and rob it. Even the clothes Jeffrey wears are not safe from the fashion fans.
“This commercial combine lush, sumptuous visuals with heartfelt human performance to create a brilliant body of work which satisfies both aesthetically and emotionally.”
Aleksander Bach, Director
I'M NOTHING WITHOUT A GREAT TEAM:
Creativ Director: Fabian Frese
Director: Aleksander Bach
DOP: Julian Hohndorf
Production: Erste Liebe Film