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Hey Dad

BMW

Lead the way you change.

Unusual tones in the BMW campaign for the new 5 Series: In the campaign, the Munich premium manufacturer speaks about topics such as changes in the world of work, work-life balance and sustainability. The new model itself appears only marginally.

Change the way you lead.

Hey to all hard-working people around the world. Be there when something great happens, spend time with your loved ones and your kids, teach them how to ride a bike, take that trip to the sea, remember to celebrate or just enjoy the little things. And you will know how much they love you. If you are a responsible leader, do things differently. Lead the way you change.

“With our communication we want to symbolically position the vehicle as a companion of a new management culture in business life "

Jens Thiemer, Senior Vice President Customer & Brand BMW 

I AM NOTHING WITHOUT A GREAT TEAM:

EXECUTIVE CREATIVE DIRECTION: Max Lederer
GROUP CREATIVE DIRECTOR: David Leinweber

COPYWRITER: Phillip Sasse
Art Director: Florian Kronenberg

PRODUCER: Jonathan Helmer 

CLIENT SERVICE DIRECTOR: Jan Anderssen

HEAD OF PRODUCTION DESIGN: Matthias Grundl 

PRODUCTION COMPANY: Tempomedia Filmproduktion 

EXECUTIVE PRODUCER: Vera Portz 

DIRECTOR: Alex Feil 

PRESS