Lead the way you change.
Unusual tones in the BMW campaign for the new 5 Series: In the campaign, the Munich premium manufacturer speaks about topics such as changes in the world of work, work-life balance and sustainability. The new model itself appears only marginally.
Change the way you lead.
Hey to all hard-working people around the world. Be there when something great happens, spend time with your loved ones and your kids, teach them how to ride a bike, take that trip to the sea, remember to celebrate or just enjoy the little things. And you will know how much they love you. If you are a responsible leader, do things differently. Lead the way you change.
“With our communication we want to symbolically position the vehicle as a companion of a new management culture in business life "
Jens Thiemer, Senior Vice President Customer & Brand BMW
I AM NOTHING WITHOUT A GREAT TEAM:
EXECUTIVE CREATIVE DIRECTION: Max Lederer
GROUP CREATIVE DIRECTOR: David Leinweber
COPYWRITER: Phillip Sasse
Art Director: Florian Kronenberg
PRODUCER: Jonathan Helmer
CLIENT SERVICE DIRECTOR: Jan Anderssen
HEAD OF PRODUCTION DESIGN: Matthias Grundl
PRODUCTION COMPANY: Tempomedia Filmproduktion
EXECUTIVE PRODUCER: Vera Portz
DIRECTOR: Alex Feil