Home Is The Most Dangerous Place To Be
With dangers lurking around every corner protecting yourself from accidents in your home is a top priority for you and your family. This is proven by statistics from which an entertaining campaign was created for a huge cinema complex.
28,4% of all deaths occur at home. You´d better not be there.
Entertainment = Cinemaxx.
All cinemas communicate in the same way. Mostly, they advertise with their feature films. Cinemaxx is different. Large halls, spectacular screens and elaborate sound systems offer a very special entertainment experience.
This formula had to be promoted. So a campaign was created that itself provided entertainment.
The company itself did not have a large production budget, but only media placements through bater business. Out of necessity, a style of its own emerged: spectacular deaths were staged with reduced illustrations.
The commercial "DIY"
The follow-up campaign was developed especially for cinema complexes in different cities.