top of page
This video has been deleted.
Sport Header.jpg

home

CINEMAXX

Home Is The Most Dangerous Place To Be

With dangers lurking around every corner protecting yourself from accidents in your home is a top priority for you and your family. This is proven by statistics from which an entertaining campaign was created for a huge cinema complex.

image.jpg

28,4% of all deaths occur at home. You´d better not be there. 

Ipad leer.png

Entertainment = Cinemaxx.

All cinemas communicate in the same way. Mostly, they advertise with their feature films. Cinemaxx is different. Large halls, spectacular screens and elaborate sound systems offer a very special entertainment experience.

 

 

This formula had to be promoted. So a campaign was created that itself provided entertainment. 

The company itself did not have a large production budget, but only media placements through bater business. Out of necessity, a style of its own emerged: spectacular deaths were staged with reduced illustrations.

The commercial "DIY"

CINEMAXX 2

Dark places

The follow-up campaign was developed especially for cinema complexes in different cities.

Ipad leer.png