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Wait

MERCEDES-BENZ 

Don't Follow Your Dreams

Mercedes-Benz commercial to promote its E-class with an innovative safety tool that detects when you may feel fatigued. This film is worth watching till the end.

"As if you needed any more proof between European and American cinematic viewing tastes, this one also a reasonable demonstration of the different perceptions of Mercedes in the U.S. versus residents of The Continent. It takes a while for anything to happen, but when it does, depending on where in the world you're from, it might make you cock your head a little bit. Follow the jump to watch the 98-second spot."

JONATHON RAMSEY

Journalist

I'M NOTHING WITHOUT A GREAT TEAM:

Creative Director: Christian Fritsche

Copywriter: Daniel Pieracci

Art Director: Jonas Keller

Agency Producer: Hermann Krug, Vanessa Fischbeck

Production Company: Bigfish Film Production Berlin

Executive Producer: Robert Gold

Director: The Vikings

Director of Photography: Kolja Brandt

Editor: Kai Kniekamp

Sound Design: Hastings Music

VFX Company: Ghost VFX

VFX Supervisor: Thomas Ohlenschlæger, Aksel Studsgarth