Three wishes for Nico Rosberg and Lewis Hamilton
One has heard a lot about yellow angels on the streets, but not so much about green-clad fairies suddenly standing on the street. That could change when Mercedes-Benz launches the campaign for the A 45 AMG.
Promoting the street cars
In the spot, Mercedes wants to underline the sporty character of the entry-level model in the AMG world and thus conquer a young and modern target group. And so it is no coincidence that the two Formula 1 drivers Nico Rosberg and Lewis Hamilton can be seen in the "Appearance" commercial.
The director Nicolas Wending Refn
Winding has won several of the film world’s most prestigious prizes such as the Cannes Film Festival’s Best Director Award for Drive. For Mercedes he works in advertising to challenge himself by expressing his art in a different format.
"Filmmaking is not about what we see - it's a very misconceived notion; it's about what we don't see."
Nicolas Winding Refn
Directed by an cult film director in fluid cinematic tone
This film combines a unique visual design with dramatic scenery and humurous tension.
With the launch of the film, the campaign has reached its target levels. Mercedes had already started the first activities for the market launch of the A 45 AMG on various social media platforms and in cinemas.
I'M NOTHING WITHOUT A GREAT TEAM:
Creative Director: Michael Ohanian, Jonas Keller
Director: Nicolas Wending Refn
DOP: Alex Lamarque.